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Sustainable diets are "dietary patterns that promote all dimensions of individuals' health and wellbeing; have low environmental pressure and impact; are accessible, affordable, safe and equitable; and are culturally acceptable". These diets are Nutrition, eco-friendly, economically sustainable, and accessible to people of various socioeconomic backgrounds. Sustainable diets attempt to address nutrient deficiencies (e.g., undernourishment) and excesses (e.g., obesity), while accounting for ecological phenomena such as climate change, loss of biodiversity and land degradation. These diets are comparable to the climatarian diet, with the added domains of economic sustainability and accessibility.
In order to create a sustainable diet, emphasis is placed on reducing the environmental cost incurred by food systems, including everything from Food industry and distribution to the mitigation of food waste. At an individual level, most sustainable diets promote reduced consumption of meat and Dairy product products due to the particularly adverse environmental impact of these industries. Data on the intersection between food and sustainability has been prioritized by a variety of international bodies such as the United Nations Food and Agriculture Organization (FAO) and the World Health Organization (WHO).FAO and WHO. 2019. Sustainable healthy diets – Guiding principles. Rome. http://www.fao.org/3/ca6640en/ca6640en.pdf
In 2014, the FAO/WHO Second International Conference on Nutrition placed sustainable diets and transformation of food systems as focuses of the UN Decade of Action on Nutrition 2016–2025. In 2019, the FAO and WHO collaborated once again to develop a set of guidelines for sustainable diets and their implementation worldwide.
As a whole, sustainable diets emphasize:
Choosing plant-based proteins promotes health, reduces greenhouse gas emissions, and helps slow the rate of climate change. Examples of plant-based proteins include vegetables, fruits, whole grains, legumes, nuts, and seeds. Research shows these protein sources are low in saturated fats and high in antioxidants, which may help to prevent cancer and cardiovascular diseases. Additionally, the high content of fiber in plant-based proteins may help to regulate blood sugars. Therefore, choosing meat alternatives has the potential to support health for our bodies and the environment.
One common anecdote is that location-oriented sourcing is an important component for lowering the environmental footprint of food purchases. However, a very comprehensive study that gathered data across more than 38k farms recently showed that this is not the case. The carbon and net pollution footprints due to food transportation are almost always negligible compared with other pollutant sources during production. The only exception to this rule are avio-transported food items, which are niche products (e.g., most tropical fruits and nuts do not fly).
A 2020 study found that the climate change mitigation effects of decision-making worldwide food production and food consumption to , which are mainly composed of foods that require only a small fraction of the land and CO2 emissions required for meat and dairy, could offset CO2 emissions significantly. Data showed this difference is equal to the past 9 to 16 years of fossil fuel emissions in nations that they grouped into 4 types.
This study clearly indicated an increase in knowledge about the meat industry's environmental impact. When individuals were asked to comment on whether or not meat consumption is linked to climate change, the number of people who responded positively increased from previous records. Researchers described this increase as part of a "halo" effect. In other words, due to an increase in individuals' health consciousness, economic efficiency, and desire to eat more healthily, there was a resulting increase in their environmental awareness.
Decisions about food consumption have been found to hinge on health, naturalness, price, and sociability. All of these factors are associated with a reduction in meat consumption and increase in willingness to follow a plant based diet, with the exception of sociability. Individuals struggle to alter pre-established eating rituals in social settings out of concern for their public perception. They do not want to seem unsociable or difficult. These particular situations work as a barrier to adopting a more sustainable diet. However, because a positive environmental impact also aligns with an individual's health goals, expenses, and concerns, they are generally more likely to seek it out.
The longitudinal study revealed an increased awareness of the link between meat consumption and environmental impact as well as meat consumption and health outcomes. Emotion-focused coping may provide one explanation for the increase in environmental awareness that eating less meat supports sustainability goals. This concept states that defense mechanisms such as denial and rationalization may be mental strategies used to decrease negative emotions. As individuals begin to partake in more environmentally positive behaviors, regardless of motivation, they could alleviate their need for denial and rationalization in favor of comprehension and understanding that eating healthier is also more environmentally sustainable. (2026). 9781848725805, Routledge. ISBN 9781848725805
In , the European Commission's Scientific Advice Mechanism concluded in a review of all available scientific evidence that awareness and rational reflection are only a small part of consumers' decision-making process, and therefore that policies to promote sustainable diets should be applied across the whole food system, thus "unburdening the consumer".
Egoistic values are those built based on direct personal impact. Altruistic values are formed from an individual's relevance to others. Biospheric values are those that concern a person due to their impact on ecological systems, nonhuman animals, and plants. A combination of these values lead to the justification of choices, behaviors, and actions regarding food choice and its environmental impact. Choices affected and caused by the halo effect are due primarily to egoistic values and then extrapolated to encompass one or both of the other value types; originally, the choice was personally motivated but happened to blend over into a positive outcome aligning with a less self-focused intention.
Everyday, people are faced with an inundation of choices. It would be impossible to stop and thoroughly consider the options of each decision. Thus, heuristics were created. A heuristic is a mental shortcut employed to make quick decisions without using excess amounts of cognitive resources. They are used daily and often in food choice. Individuals know what they like to eat, but often make food choices mindlessly centered around these preferences. That is, food choices are not always a reflection of motivation or values. They cannot be guaranteed indicators of environmental awareness and health goals.
The efficacy of "less but better" depends on the consumer's choice to eat or abstain from meat. Many individuals do not want to harm animals or see them suffer, but nevertheless choose to maintain meat-based diets. This situation has been dubbed "the meat paradox". Individuals cope with this cognitive dissonance often through ignorance (ignoring the known realities of their food source) or explanations loosely tied to taste. The psychological phenomenon intensifies if mind or human-like qualities of animals are explicitly mentioned.
"Less but better" is a concept also commonly used by gourmets. Gourmets are taste and quality oriented consumers. They are individuals who partake in gastronomy, which in simple terms is the practice of choosing, creating, and enjoying high quality food. This practice is typically, but not exclusively, dominated by men. These consumers have a high regard for the quality of their food and ingredients. They typically do research and search for what is in season and locally produced. Additionally, gourmets generally prefer meat that originates from grazing livestock rather than industrial farming techniques where animals are fed unnatural diets.
The regulations which gourmets place on themselves are inherently sustainable although they are not purposefully intended to be this way. They enjoy cooking and creating meals that only rely on plants alone due to the challenging nature of creating such meals at their standards. If they do choose to indulge and include meat in their dishes, they do so in small, high quality portions. These standards are not only creating the level of quality sought after by gourmets but are also aligning with sustainability efforts.
This arbitrary attribute of sustainable behavior has the potential to be shifted via improved packaging of green products. Redesigning for gender-neutral colors, art, and styles can make marketing more effective to a wider audience. Other genders may otherwise feel a product is off-putting due to perceived femininity. Working toward a greener future must be an inclusive community effort, made accessible to all.
In , the European Commission asked its Scientific Advice Mechanism to deliver evidence-based recommendations for new policies to promote sustainable diets in Europe. The advice, delivered in , concluded that:
Until now, the main policy focus in the EU has been on providing consumers with more information. But this is not enough. People choose food not just through rational reflection, but also based on many other factors: food availability, habits and routines, emotional and impulsive reactions, and their financial and social situation.So we should consider ways to unburden the consumer and make sustainable, healthy food an easy and affordable choice. That will require a mix of incentives, information and binding policies governing all aspects of food production and distribution. Policies should address the whole food environment, anywhere where food is obtained, eaten, and discussed. The EU's food environment is diverse, including shops, restaurants, homes, schools and workplaces, as well as informal settings such as home-grown food. Increasingly, it also includes digital media.
In , the European Commission's Scientific Advice Mechanism published a detailed evidence review report which examined the barriers preventing consumers from adopting more sustainable and healthy diets in four respects:
The science advisors identified many such barriers, and grouped them broadly into:
There is a current lack of awareness between meat consumption and climate change such that many individuals do not perceive there to be a link between the two concepts. Even when the two concepts are recognized as being connected in some way, individuals are highly skeptical of the extent. Many use their skepticism to convince themselves that the environmental impact is not worth a behavioral change.
People are reluctant to engage with the idea that their personal meat consumption has any role in the global context of climate change. They believe that their individual contribution will have little to no effect on the current state of affairs. Even believing that changing their individual behavior would, to a minimal degree, help alleviate the effects of climate change is highly contentious. Meaning, people view their own decrease in meat consumption as having little to no effect on climate change overall. With this belief being widely held, it may not be surprising that research has also shown reluctance and resistance to the decrease of meat consumption among individuals. Those who desire to act on climate change in a positive manner view behavior change outside of food consumption as more desirable and an action they are more willing to participate in. Reasons for this resistance include: the taste of meat is a pleasurable one, individuals perceive themselves as taking other steps towards sustainability and thus do not feel obligated to indulge in this act, and individuals are skeptical about meat production's link to climate change.
Countries such as the Netherlands and Sweden have established sustainable diet guidelines for their citizens. Conversely, the United States of America has not officially established any such guidelines.
Healthier diets are associated with a reduction in greenhouse gas emissions. In fact, as compared with a typical American diet, a change to a healthy diet has the potential to reduce emissions up to fifteen percent. Potentially, even greater gains in emission reduction could occur if individuals change their diet with the purpose of sustainability. This would result in an emission reduction of up to twenty-seven percent. Neither of these dietary changes require individuals to completely cut out meat from their diets; although, a reduction in meat consumption is commonly required for individuals to meet dietary recommendations. In America, it is common for individuals to over-consume meat and protein without satisfying the other remaining categories. The largest change required by individuals is an adjustment to the amount of nutrients they currently consume in order to meet health recommendations in all nutrient categories
Germany is another country that currently lacks official guidelines for a sustainable diet. Research conducted in 2014 by Meier, Christen, Semier, Jahreis, Voget-Kleschin, Schrode, and Artmann analyzed the country's current lack of sustainable diets and how land usage can be adjusted to balance German-made with imported goods. The research also showed the potential for a reversal in the import/export pattern of the country such that Germany may export more goods than they currently import.
In , the Scientific Advice Mechanism to the European Commission recommended that countries should "generalise the inclusion of sustainability criteria in national dietary guidelines".
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